Interactive story-telling is somewhat en-vogue in gaming right now. In a title like The Wolf Among Us or The Walking Dead, for instance, there is a focus on storytelling and decision-making rather than traditional gameplay mechanics. The Shopkeeper takes that idea and pulls back even further in terms of interactivity, becoming a short-form choose your own adventure, where just a handful of different choices will guide the story in one direction or another.
The Shopkeeper presents us with a young businessman looking for an Antique to impress his Mother-in-Law. The titular Shopkeeper tells the story behind each item for sale in his store, and through a series of dialogue choices will explain the consequences of choosing one gift over the other. Pick the incorrect gift and the story will repeat itself, until the correct gift and conversational choices have been made and the credits roll.